Juan Herreros is PhD Architect, Chair Professor of Architectural Design at Madrid School of Architecture and Full Professor at the GSAPP of Columbia University in New York. He has previously taught at Princeton University, at the Architectural Association, as a ‘Diploma Unit Master’, at the EPF in Lausanne, as ‘Professeur Invité’ and at the IIT in Chicago as ‘Morgenstern Visiting Chair in Architecture’. He has been appointed juror in numerous national and international competitions, biennials and international awards, editorial advisor of specialized media and member of several expert committees on academic, sustainability and technology programs such as the Material Science Congress at the University of Columbia.
He currently develops a critical edition on the works of Cedric Price, along with an investigation entitled ‘Prácticas emergentes en Arquitectura’ (Emergent Practices in Architecture) based on the idea of recycling the figure of the architect and his design techniques, bearing the name of the Research Group which he leads at the Polytechnic University of Madrid. In 1984 he founded Ábalos&Herreros; in 1999, the LMI (Liga Multimedia Internacional); in 2006, Herreros Arquitectos and in 2014, estudio Herreros.
Rural City is a research program that aims to review the techniques, models and methods, to think and project contemporary collective housing in rural areas. This is intended to meet the demand that hangs over the city to create new sites for new kind of citizens. Citizens that are more creative, more involved, more demanding, with a concept of quality of life different from the conventional and that want to explore how far they could live away from the city and inhabit nature at the same time.
How to live in the small rural picturesque towns sentenced to a reading inspired by the fascination and nostalgia for the authentic in an alleged confrontation with the city programs that eventually deploy full of consumistic tics, committed to more contemporary forms of progress.
What is the new feeling to the thread that could emerge from the review of the failed models of prosperity in the light of concerns by the urban culture developed recently as indeterminacy, diversity, sustainability, etc... and the different aesthetic experiences associated to them? What is the new opportunity given to the social heritage, landscape and anthropological if the territory is occupied with a citizen mind and not as a counterpoint subsidiary of the city to which is against?