Juan Herreros is a PhD architect and educator, Chair Professor at ETSAM where he is the Director of one of the Thesis Program Studios and of the “Critical Practice” Unit of the Master´s in Projects of Advanced Architecture. He has previously taught at many schools in Europe and America. Throughout the years he has held numerous lectures, courses, seminars, and research workshops; and published a significant number of books, texts, and interviews. He has been appointed juror in numerous national and international competitions, biennials and international awards, editorial advisor of specialized media and member of several expert committees on academic, sustainability and technology programs. His theoretical work is focused in the re-definition of the contemporary architectural practice and its dialogue with other disciplines.
Juan Herreros has received the International Fellowship of the RIBA (Royal Institute of British Architects) among other distinctions. His last books are Critical Practice (TC Cuadernos) and Textos Críticos (Ediciones Asimétricas).
Rural City is a research program that aims to review the techniques, models and methods, to think and project contemporary collective housing in rural areas. This is intended to meet the demand that hangs over the city to create new sites for new kind of citizens. Citizens that are more creative, more involved, more demanding, with a concept of quality of life different from the conventional and that want to explore how far they could live away from the city and inhabit nature at the same time.
How to live in the small rural picturesque towns sentenced to a reading inspired by the fascination and nostalgia for the authentic in an alleged confrontation with the city programs that eventually deploy full of consumistic tics, committed to more contemporary forms of progress.
What is the new feeling to the thread that could emerge from the review of the failed models of prosperity in the light of concerns by the urban culture developed recently as indeterminacy, diversity, sustainability, etc... and the different aesthetic experiences associated to them? What is the new opportunity given to the social heritage, landscape and anthropological if the territory is occupied with a citizen mind and not as a counterpoint subsidiary of the city to which is against?